Adventures for the Wild At Heart

Connecting humans and animals in healing experiences

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  • Branding
  • UI/UX


  • PowerUp Productions

My Role

  • Art Direction
  • Brand Strategy
  • Brand Development
  • UI/ UX Design


  • Logo Design
  • Website UI/ UX
Adventures for the Wild At Heart Logo Adventures for the Wild At Heart Website

Introduction & Goals

Adventures for the Wild at Heart offers profound awakening and deep healing experiences through connecting people with animals. They needed visual branding and a website to reach people who would benefit from these amazing experiences they facilitate. It can be a challenge to create a logo for a company name that has many words. In addition, the logo should represent the diversity of the wild animals in the experiences while also maintaining a friendly and warm tone that evokes connection and healing.

The Process

Guided by the information gleaned during the discovery process about the client's goals, industry, competitors, values, and brand messaging, the next step is an exploration of symbols, concepts, images, and colors that align with the brand's goals and audience.

The Solution

Adventures for the Wild at Heart's logo keeps its foundation on the typographic setting of its name and brings the wildness and diversity in through colorful animal print textures found on the word word "Adventures." The website's user experience and user interface were crafted with the audience in mind, providing clear navigation and ease in learning about the experiences available to them.

Home Page Design
Blog Page Design
Blog Post Page Design
Inside Page Design