Introduction & Goals
Katy is a fitness and life coach helping people find their passion
and purpose. Her brand needed to reflect her bold and energetic
personality, and represent both the fitness world and business
world. Personal branding is critical for career success, yet it can
be challenging to come up with visual assets that represent what
makes an individual unique and encompasses everything they want to
communicate to their audience.
Process & Experience
Guided by the information gleaned during the discovery process about
the client's goals, industry, competitors, values, and brand
messaging, the next step is an exploration of symbols, concepts,
images, and colors that align with the brand's goals and audience.
Katy's new visual brand is the perfect blend of bold, professional,
and powerful. Her website's user interface showcases
easy-to-navigate responsive pages and a full-featured blog.