Introduction & Goals
Soaring Tree Top Adventures is a zip line company nestled in the backcountry of the Rockies. This personal project was inspired by my experience living in Colorado. I reimagined their branding, print collateral, and website.
Soaring Tree Top Adventures is a zip line company nestled in the backcountry of the Rockies. This personal project was inspired by my experience living in Colorado. I reimagined their branding, print collateral, and website.
The challenge was to find a way to conceptually connect the name of the company with the services they offer, while also maintaining a friendly and approachable vibe that attracts both avid adventurers and families.
The logo design and responsive website feature a clean and user-friendly interface that highlights the amazing excursions they offer while appealing to a broad audience.