Introduction & Goals
The BodyPainting World Festival happens yearly in Austria and is home to a true art movement. In this personal project, their branding, advertising, print collateral, website, and app are reimagined.
The BodyPainting World Festival happens yearly in Austria and is home to a true art movement. In this personal project, their branding, advertising, print collateral, website, and app are reimagined.
The main branding challenge was to find a way to succinctly and conceptually communicate the essence of the body painting festival to a global and diverse community. I was inspired by the beautiful shapes, colors, and forms found in many of the works featured in past festivals.
Sketching ideas for logo design
Mood board with style inspiration
The planning phase included brainstorming, outlining, and drafting the design of the many assets produced for this project.
Planning: Site mapping
Planning: Wireframes/ low fidelity prototypes
The logo is inspired by the body shapes that are the canvas of this art form. The body shape of the character forms the "Earth." The color scheme is inspired by the colors of our planet. They are bold and vibrant, like so much of the art found in the festival.
Main logo design
Alternate logo versions
Intended as a campaign to bring in new participants, I designed the advertisements with the tagline "Art, like you've never seen before," juxtaposing body painting with famous artworks. My goal for the campaign was to showcase body painting as a sophisticated art form while emphasizing what makes it unique.
Ad campaign design
The user interface design of the website and app are carefully crafted thinking about the needs of the prospective participant as well as the festival attendee.
App Home Screen
App Schedule Screen
App Map Screen
Physical printed materials are very important at any in person event. For this festival, I designed a badge style pass that came with the key information attendees would need at the event. The guide includes the main event schedule, maps of the event facilites, and information on how to download the app for more detailed information.
Print: Guide spread examples, passes, and prototype of pass and guide badge for attendees