Body Painting Festival

Elevating body painting with branding and design

Scope

  • Branding
  • UI/UX
  • Print

My Role

  • Art Direction
  • Brand Strategy
  • Brand Development
  • Graphic Design
  • Illustration
  • UI/ UX Design
  • Advertising

Deliverables

  • Logo Design
  • Advertising
  • Website UI/ UX
  • App UI
  • Print Collateral
Body Painting Festival Logo Body Painting Festival Website

Introduction & Goals

The BodyPainting World Festival happens yearly in Austria and is home to a true art movement. In this personal project, their branding, advertising, print collateral, website, and app are reimagined.

Brainstorming

The main branding challenge was to find a way to succinctly and conceptually communicate the essence of the body painting festival to a global and diverse community. I was inspired by the beautiful shapes, colors, and forms found in many of the works featured in past festivals.

Logo Idea Sketches

Sketching ideas for logo design

Branding Brainstorm

Mood board with style inspiration

Planning

The planning phase included brainstorming, outlining, and drafting the design of the many assets produced for this project.

Sitemap

Planning: Site mapping

Wireframes

Planning: Wireframes/ low fidelity prototypes

Visual Brand Design

The logo is inspired by the body shapes that are the canvas of this art form. The body shape of the character forms the "Earth." The color scheme is inspired by the colors of our planet. They are bold and vibrant, like so much of the art found in the festival.

Logo Design

Main logo design

Wireframes

Alternate logo versions

Advertising

Intended as a campaign to bring in new participants, I designed the advertisements with the tagline "Art, like you've never seen before," juxtaposing body painting with famous artworks. My goal for the campaign was to showcase body painting as a sophisticated art form while emphasizing what makes it unique.

Ad campaign design

Ad campaign design

Website and App UI

The user interface design of the website and app are carefully crafted thinking about the needs of the prospective participant as well as the festival attendee.

Home Page Design
Shop Page Design
Shop Page Design
Schedule Page Design
Media Page Design
App Home Screen

App Home Screen

App Schedule Screen

App Schedule Screen

App Map Screen

App Map Screen

Print Collateral

Physical printed materials are very important at any in person event. For this festival, I designed a badge style pass that came with the key information attendees would need at the event. The guide includes the main event schedule, maps of the event facilites, and information on how to download the app for more detailed information.

Print collateral design

Print: Guide spread examples, passes, and prototype of pass and guide badge for attendees