Introduction & Goals
BoulderNet is a volunteer organization helping individuals through
career transitions in Boulder, Colorado. They needed a visual brand
to help their members find them and differentiate them from other
organizations with similar names.
The Challenge
BoulderNet needed their new brand identity to be clear,
professional, and approachable. It also had to feature people at the
center, while being mindful of inclusivity and diversity, and
somehow include the local community that it represents.
The Solution
The resulting logo design focuses on the humans at the center of the
work that BoulderNet does, while nodding to the Boulder community
through the outline and shape of the Flatiron mountains. The
continuous, but open line drawing also conceptualizes the idea of
networking and connection, which is explored more fully in the
motion design created for their promo video. The selected
complementary color scheme combines the calming, professional, and
authoritative qualities of the color blue with the color gold for
its associations of success and achievement, as well as its
energetic and positive qualities.