Designing for a better world.

Supporting purpose-driven organizations, brands, products, and services through human-centered, thoughtful, and strategic design solutions.

Featured Projects

Project Thumbnail
Branding & Visual Design

Savor

A warm and organic brand and mobile-focused website for a conscientious whole foods restaurant.

View Project

Project Thumbnail
Visual Design

The Chart Guys

A new web presence for a community-focused trading training company.

View Project

Project Thumbnail
Branding

BoulderNet

Branding project for a volunteer organization focused on job searching support.

View Project

Load More Projects

About Me

Hi, I'm Hari!

I'm a visual designer and art director based in Boulder, Colorado. My areas of focus are branding, graphic design, and visual design.

My relationship with design and technology started at an early age, and ever since coding my first website at the age of 12, I have been fascinated by the intersection of art, technology, psychology, and human behavior.

What really motivates me is creating products and experiences that help others in really tangible ways. For the last 15 years, I have helped organizations better communicate with their audiences and reach their goals through a co-creative process that is rooted in empathy and strategy. I'm known for collaborating successfully within teams, for building lasting relationships with clients and stakeholders, and for creating high-quality design solutions across various mediums.

Hari Baumbach's Headshot

Resume & Design Philosophy Download PDF Resume

Resume

Work Experience

2021-present

Art Director & Senior Designer
Freelance
  • Consulted directly with clients on determining the best design solutions for their needs and developed successful and lasting relationships with them.
  • Effectively collaborated with cross-functional teams and managed projects of varied scales for diverse industries and purposes.
  • Successfully developed and presented creative design solutions, meeting business and branding goals, while exceeding delivery expectations.

2014-2021

Art Director & Lead Designer
PowerUp Productions
  • Independently created design solutions, from concept to execution, exceeding business and branding goals.
  • Successfully managed multiple simultaneous projects, adapting to changing requirements while exceeding delivery expectations.
  • Presented design concepts and solutions to a wide variety of audiences and stakeholders.
  • Collaborated and managed projects with a team of professionals in varied roles and backgrounds.
  • Created high-quality deliverables in a variety of mediums, including digital (logos, branding, websites, social media, apps, landing pages, email), print (stationery, flyers, publications, posters), and video (editing, motion graphics).
  • Designed a highly effective approach for complex projects that streamlined procedures and improved outcomes.
  • Co-developed a discovery process for new projects that could be efficiently tailored to the different scopes and budgets of prospective clients which resulted in increased revenue for the company.

2010-2014

Media & Communications Coordinator and Climate Action Team Member
The Environmental Center at Fort Lewis College
  • Co-designed, planned, facilitated, and coordinated logistics for the first Campus Sustainability Summit at Fort Lewis College, which successfully created opportunities to foster conversations about sustainability on campus in the years to come.
  • Co-planned, facilitated, and designed materials for the first clean commute event on campus in collaboration with city officials which increased awareness of the alternative modes of transportation available to students, faculty, and staff.
  • Worked on several campus sustainability efforts; which included campaigning and designing graphic materials for the Real Food Challenge program, which encouraged campus community and administration support, and resulted successfully in the official endorsement of the program.
  • Managed communications and marketing outlets such as social media, online calendars, website, and blog for the non-profit organization.
  • Coordinated the production of the organization's publications, including a bi-weekly newsletter, press releases, articles published in the college's magazine, and graphic materials.
  • Managed the production of a weekly radio show on a local community radio station.
  • Audited, reorganized, and redesigned the organization's website utilizing web strategies to increase traffic and effectiveness in delivery of information.
  • Trained co-workers on technical skills, such as updating the blog and website.
  • Implemented procedures to increase efficiency of web-based systems utilized by organization.
  • Photographed events and acted as copy editor and copywriter on many projects.
  • Managed the brand identity assets and designed all digital and print collateral needed for the organization's marketing efforts.
  • Managed and trained a team of work-study and volunteer staff.
  • Created the branding and graphic design assets for several successful fundraising events and programs.

Education

Bachelor of Arts in Graphic Design
Fort Lewis College

2014

Summa Cum Laude

Certifications

Visual Design
General Assembly

2022

Certified Scrum Master
Scrum Alliance

2022

Web Design
SENAC

2005

Leadership & Management
AIGA

In progress

Design Ops
AIGA

In progress

UX Design
HECMontrealX via edX

In progress

Skills

  • Agile Methodologies
  • Brand Design
  • Brand Management
  • Graphic Design
  • Web Design
  • HTML & CSS
  • Front-End Web Development
  • Photography
  • Project Management
  • Scrum
  • Social Media
  • UI & UX Design
  • User Centered Design & Design Thinking
  • Video Editing/ Post Production
  • Basic Motion Graphics
  • Fluent in Spanish & Portuguese
  • Experienced Choral Singer/ Vocalist

Tools

  • Adobe Creative Suite/ Cloud
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe XD
  • Figma
  • Adobe InDesign
  • Adobe Lightroom
  • Final Cut Pro
  • Adobe Premiere
  • Adobe After Effects
  • Adobe Animate
  • Google Workspace
  • Wordpress
  • Visual Studio Code
  • Miro
  • Canva
  • InVision
  • Sketch

Volunteer Experience

2022-present

Chapter Co-Leader
Climate Designers Denver/ Boulder

2021-present

Volunteer Facilitator
BoulderNet

2017-2022

Volunteer Singer & Board Member
Cantabile
  • Served on the marketing committee and co-led a process for the development of a marketing strategy and a mission-focused rebranding for the organization.

2016-present

Volunteer & Board Member
Edgestrider Academy
  • Served as advocate for the organization and provided support on a number of operational activities.
  • Co-developed and executed fundraising events and activities.

2011-2014

Member & Chair of Board of Directors
Fort Lewis College Environmental Center
  • Served as chair for one year and was responsible for preparing meeting agendas, facilitating meetings through a consensus process, and acting as the main contact for the board.
  • Served on recruitment and fundraising committees. Helped to double attendance and exceed fundraising targets at the organization's main fundraising event.

2010

Volunteer
Habitat for Humanity
  • Helped to increase the local store revenue by posting some of their products online and assisted with any other needed tasks.

Download PDF Resume

My Design Philosophy

I grew up in a developing country, which helped me to become strikingly aware of the many social justice and environmental issues around the world that need attention. I'm passionate about continuously learning and endeavoring to be part of the solution of what makes the world a better place.

Designers often find themselves between policymakers and citizens; between producers and consumers; between humans and the planet—helping to shape the foundation of our societies, how we interact with each other, and how we interact with our natural environment.

This position is both one of responsibility and of power. Designers can potentially be the driving force to help create a more diverse, equitable, inclusive, and sustainable society or they can work against change by reinforcing current practices that cause many of those issues in the first place. Their creative problem-solving skills can truly be an asset to resolving many of the important issues humanity is facing.

As Mike Monteiro poignantly puts it, "ethics cannot be a side hustle." There's a principle of sustainability that says that healthy systems have limits. I believe this principle should be applied to the field of design as well. I too have found that I welcome the "freedom of a tight brief" from Ogilvy's maxim. Constraints drive creativity.

I believe in the power that design has to create a better world. This is why I design.

Testimonials & Recommendations

Kind words from clients and colleagues

Hari is an outstanding designer in all regards, an equally a wonderful team member and human being. I had the pleasure of working with her for 7 years and the whole time I knew we had one of the best designers out there. Not only is her quality of work top notch, she works across a multitude of mediums at a high level which makes her incredibly versatile serving clients. Also, in the world of designers I think she is unique in that she makes no assumptions about what a project should look like in the end, but instead lets the process with the client guide what needs to be done (versus imposing her artistic preference as some designers do). Hari has tons of integrity, good will, and is a delight to collaborate with. I can't recommend her enough.

Ryan Oelke
Ryan Oelke
Former Manager

As you can tell by a review of her portfolio, Hari is a great designer from a classical graphics sensibility and tools mastery standpoint. Possibly of greater importance however, is the depth of her efficacy at the critical skill at collaboratively working with clients to guide them through the process of distilling their core needs and organizational message into the graphical form that will drive their organization's future successes. She is fantastic at facilitating iterative, collective design discussions among team participants, each one bringing varying degrees of prior experience, viewpoints, and aesthetic sensibilities, which in the end ensures that the final results fully satisfy the organizational needs relative to both the time horizons for which the design products are required as well as the technology platforms and use cases upon which they are meant to be deployed. And, she is a delight to work with. She is punctual, accommodating, generous with her time, abundant skills and insights, and has a great temperament for the collaborative process of her services, which due to its nature, could become mired in unhealthy or non-productive group dynamics if not managed with finesse.

Trent Tucker
Trent Tucker
Client

Reach Out

Connect